Tweeting in Golf

Over the course of the next several months, I'll be exploring the history, traditions, themes, and contemporary practices in golf media.Today, Ron Sirak published an excellent article on the use of Twitter by professional golfers. His major contention is:

"The main benefit players derive from Twitter is an immediate connection with their fans. This can also provide another platform on which to promote the various goods and services with which they have lucrative endorsement deals. That makes both the player and the sponsor happy, and it helps cement the bond between the player and the fan. The tweets help to humanize the celebrity."

With the advances of social media, individuals, corporations, and organizations are increasingly able to provide transparency for their constituency (fans). Ultimately, the content of a "tweet" isn't entirely signficant, as long as it provides some sort of insight into a golfer's life that a fan wouldn't have access to otherwise. Further, twitter, facebook, etc. provide a golfer with the ability to control their own frame which their fans see them through; a sort of cyber-personality.

I also found a list of the golfers using Twitter

I can be found on twitter at GolfMichaelOtt

Photo(s): Twitter