Wednesday, November 25, 2009

Twitterific (Update)

Great example of corporate golf twitter use yesterday:

@nikegolf http://pic.gd/7e0f78 @suzannpettersen testing the Nike Method Putter, it reduced her skid distance by 3" as compared to her current gamer
Combining both the specifics of how the Nike Method Putter improved Suzann Pettersen's roll with the putter and providing insight into LPGA Tour star Suzann Pettersen, this type of tweet should, literally, serve as a paradigm for future corporate golf twitter use.

I was disappointed to see that Suzann Pettersen did not follow up on her Twitter account with any reference to the putter, although she did inform her followers that she would be spending the day with the Nike Golf department.

Well played Nike . . .

Anything less would be unexpected from the powerhouse that is Nike.

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